The Gifting Economy: Why We’re Betting on Generosity Over Ads

In a world dominated by paid ads, influencers, and algorithm-driven marketing, we’re exploring a different path—the gifting economy.

At its core, the gifting economy is about value exchange. It operates on generosity, trust, and community. When someone receives a meaningful gift, they’re more likely to pass it forward, creating a ripple effect that benefits everyone involved.

How the Gifting Economy Works in Real Life

1. Word-of-Mouth vs. Paid Ads:

   Traditional marketing relies on companies spending huge sums on ads to convince people to buy. But when someone receives a gift and genuinely enjoys it, they naturally share it with friends—no sales pitch needed. This kind of organic word-of-mouth is more authentic, more effective, and more human.

2. Emotional Connection Over Transactions:

   Gifts create an emotional connection. When you receive something for free—especially when it feels thoughtful—you feel a sense of reciprocity, appreciation, and curiosity about the giver. That’s far more powerful than any ad.

3. Community and Shared Value:

   In a gifting economy, value isn’t just about money—it’s about what we share, how we engage, and the relationships we build. When people participate in something for free, they’re more likely to become part of a movement, rather than just a one-time customer.

How We’re Using the Gifting Economy in Bards

Instead of spending thousands on paid ads, we’re using the power of gifting, connection, and community-driven sharing to spread the word about Botano with a campaign we call Bards (Botano Cards).

• We’re giving away wellness products daily. You don’t have to buy anything—you just participate.
• Sharing is rewarded. When you invite friends, you increase your chances of winning, but more importantly, you’re passing forward something meaningful.
• It’s about the experience, not just the products. Bards isn’t just a giveaway—it’s a daily ritual of reflection and connection.

We believe that wellness is better when shared, and instead of pushing a product exclusively through traditional ads, we’re letting generosity, curiosity, and community lead the way.

Are you in? Try Bards today!